Today Dagens Nyheter, one of Sweden's biggest newspapers, announced that they released a “new” mobile site, mobil.dn.se.
Since my latest rant on Aftonbladet's mobile site, I thought that I should try the new mobil.dn.se. As expected, the new site had almost the same problem as the mobile site of Aftonbladet: a giant ad covering the screen.
The only difference, and a small improvement, is that you can at least see the top menu.
What happens if I use a desktop browser?
I decided to go to the mobile version using an ordinary desktop web browser. Well, three actually. Safari, Google Chrome and IE 9 (yes, I also tested this on my work computer, which is running Windows) did show the exact same thing when going to mobil.dn.se: no huge ad covering the window!
So either the ad display script is somewhat random and I was extremely lucky in my tests or they are checking if you are using a mobile browser, which shows the ads. I bet that they are doing the second option. So once again it seems that they don't care about mobile readers as much as other readers.