Last night I saw a tweet from alltommac.se, saying that the Swedish iTunes Store now has movies to rent and buy. Right now, they're not shown in the menu, but if you browse the store you can find them under the Movies category.
Considering that Apple recently announced that they will be presenting the new iPhone on October 4th, there is a possibility that also the Apple TV is coming to the Swedish Apple Store. iOS 5 and iCloud have some features that makes the Apple TV a perfect match and now would be a perfect time to also start selling the Apple TV in Sweden.
In less than a week, we will have some answers I hope.